Last updated: 2026

1. Who We Are (Data Controller)

This website is operated by GCB Merchants Limited, which is the Data Controller for the purposes of the General Data Protection Regulation (GDPR).

Legal entity: GCB Merchants Limited

CRO number: 600361

Registered address: Lavarna, Newtown Platin, Drogheda, Co. Meath, Ireland

Trading name: LifeWise Quotes

Contact email: [email protected]

LifeWise Quotes is a lead-generation and comparison brand. We do not provide financial advice. We connect individuals interested in financial products with Central Bank of Ireland-regulated financial advisors and brokers.

2. What Personal Data We Collect

We may collect and process the following personal data when you interact with our website or submit an enquiry:

Full name

Email address

Phone number

Date of birth

Smoker status

County of residence

IP address

Marketing preferences

We do not collect medical records or health condition data. Smoker status is collected solely to help match you with appropriate financial product quotations.

3. How We Use Your Data (Purposes)

We process your personal data for the following purposes:

To match you with regulated financial advisors or brokers

To request and provide indicative product quotations

To allow brokers to contact you regarding your enquiry

To carry out follow-up calls, emails, or SMS communications

To improve our services and customer experience

To conduct marketing communications (where consent is provided)

To carry out retargeting and online advertising (subject to cookie consent)

To comply with legal and regulatory obligations

4. Legal Bases for Processing

Under GDPR, we rely on the following legal bases:

Legitimate Interest (Article 6(1)(f))

Handling enquiries

Passing details to regulated brokers

Follow-up contact related to your request

Service improvement and operational analysis

Consent (Article 6(1)(a))

Email and SMS marketing

Retargeting and advertising cookies

Non-essential analytics and tracking technologies

You may withdraw consent at any time.

5. Sharing Your Data

We may share your personal data with:

Central Bank of Ireland-regulated financial advisors and brokers for the purpose of responding to your enquiry

Trusted service providers who assist us with:

CRM systems

Email and SMS delivery

Call tracking

Website analytics

Advertising platforms

Once your data is shared with a broker, they typically act as an independent Data Controller and their own privacy policies will apply.

We do not sell personal data.

6. International Data Transfers

Some of our service providers may process data outside the European Economic Area (EEA).
Where this occurs, appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), to ensure GDPR-compliant protection.

7. Data Retention

We retain personal data only for as long as necessary:

Active leads: up to 12 months from last interaction

Inactive / unresponsive leads: up to 6 months from initial submission

Suppression and compliance records: up to 6 years, strictly limited to legal, regulatory, and audit purposes

Data retained for suppression or compliance is not used for marketing.

8. Cookies & Tracking Technologies

We use cookies and similar technologies to operate and improve our website.

Cookie management

We use Cookiebot to manage cookie consent. Non-essential cookies are not activated unless you give consent.

Types of cookies used

Strictly necessary cookies

Analytics cookies (e.g. Google Analytics GA4)

Marketing and advertising cookies (e.g. Meta, Google Ads)

You can manage or withdraw your cookie preferences at any time via the Cookiebot consent tool on our website.

9. Your Data Protection Rights

You have the right to:

Access your personal data

Rectify inaccurate data

Request erasure of your data

Restrict processing

Object to processing (especially direct marketing)

Data portability

Withdraw consent at any time

To exercise your rights, contact us at [email protected].

10. Complaints

If you believe your data protection rights have been infringed, you have the right to lodge a complaint with the Data Protection Commission.

Website: dataprotection.ie

11. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on our website.